Is duckduckgo browser really safe11/9/2023 ![]() ![]() ![]() Search leakage means that when you click on a search result, the site sends your IP address, browser info, and search terms to that website so they can learn more about you. The upstart, founded in 2008, has built its reputation on privacy, but just what does that mean? This search engine protects your privacy through: 1. This means you aren’t followed around by endless ads for the same thing as you surf the web.ĭuckDuckGo estimated their traffic at 80 million users and growing in November 2020, and many of them are people who value their privacy. DuckDuckGo doesn’t record your search queries, doesn’t link them to ads, and doesn’t share your information with their advertisers. You will still see ads on DuckDuckGo, but just because you searched for a new car doesn’t mean you’ll see more car ads the next time you search. ![]() DuckDuckGo – A Possible Solution to Search Engine Privacy Concerns A search engine having all this information creeps many people out if you’re in that group, it’s time to check out DuckDuckGo and its privacy claims, as well as just how true they are. Google is a focus of civil rights advocates because of its practices and its cozy relationship with some government agencies. If you clicked on that ad for the latest model car, Google knows it, and you can expect to see more ads like it in the future because of this collected data. Your search pattern is how you search, including the types of words you use, your phrasing, and whether you use complete words, sentences, or fragments. More clicks mean a higher rank and a better place in search results. Google knows which results you clicked on, and it uses this information in its search rankings, which are based on how many people clicked on a search result. They also collect information about the images you’ve viewed and the videos you’ve watched. Google and other browsers track all your searches and collect your search history. Google knows a lot more about you than the fact that you’re looking for a new refrigerator, though, including: Your Searches This part might be OK with you because it offers you shopping and service options that better align with your interests and that you might not have known about otherwise. Having accurate user data is essential to their profitability. Pretty much every company you interact with online uses tracking technology to data-mine so they can create the personalized experience that’s so crucial to effective online marketing today. Most search engines collect a lot of data. So what data do search engines collect, and is DuckDuckGo safe as an option for private search? What steps should you take to ensure your data is secure? What to Know About the Data Collected by Search Engines (Using a browser’s incognito mode helps, but it’s not a complete solution either.) They take a lot, as well, when it comes to our personal information, and an even larger specter looms in the form of data security. Search engines are necessary and bring a lot to the table. They tell companies what you’re looking for so they can target you with ads. It and other search engines use all those searches to make money. Google, then, doesn’t really “compete” with anyone in the search world. Google is a good example because virtually everyone uses the company’s search engine: As of 2021, it has a 92.05% market share. ![]() Skeptics awash in attacks on privacy are bound to wonder, though: Is DuckDuckGo safe? Search Engines and Privacy This alternative platform says it offers privacy protection, doesn’t store personal information, has something they call “encryption enforcer,” and includes a tracker blocker. Those who value privacy and don’t want to be tracked online might consider the search engine DuckDuckGo. Privacy groups continue to clamor for search data protection, but browsers continue to use cookies, query analysis, and browser fingerprinting to get as much information as possible. This captured personal information creates a consumer privacy risk. People conduct 15 billion searches each month, and these search engines know the search terms, the date, the time and location of your computer, and more. There is a lot in the news about online privacy these days, partly because most search engines collect personal information so marketers can better profile and identify you and gather other statistics. Heard of a search engine called DuckDuckGo? ![]()
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